Customers Like Newport Non-Menthol

Convenience store retailers have found initial trial levels of the new Newport Non-Menthol cheap cigarettes to be about average, with much of the initial consumer interest attributed to temporary pricing, according to an exclusive CSP-UBS Tobacco Survey. "Most customers buying Newport Non-Menthol don't have a strong loyalty to another brand and are trying them because of the price and the Newport name recognition," one retailer stated.
"After the buy down expires, only those customers that

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