Press Release For Theater

Content
Think about what makes your story newsworthy - look for angles.
What is your ‘unique selling point’? Are you new, different controversial, bigger than the rest?
What message do you want to give - how do you want people to see your organisation?
Look for the human interest angle
Write the press release in the style of a newspaper article so it is more likely to be published as it stands
Don't hide the most exciting fact at the end of the release. Unless the reader is an arts

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