You've convinced your marketing manager or company president that adding publicity into your marketing mix is of great value - congratulations! But now what? How do you peddle your story in a way that offers a valuable story idea to a reporter and encourages him to write a story about you? It's time to develop your writing skills and start developing an arsenal of press releases to fire off to the media.
The Backbone of Publicity - The Press Release
While some may argue that the press
The Perfect Press Release - How to Write One That Gets Noticed
Diposting oleh Kasih on Sabtu, 12 Mei 2012
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